The 2010 MTV Video Music Awards are fast approaching, which means that in only a few weeks you’ll be treated to an excellent night of performances and appearances by the likes of Eminem, Kanye West, Justin Bieber, Drake, Florence and the Machine, B.o.B and Deadmau5 (who will serve as the house DJ at the show). While people tend to remember the classic performances and the unhinged moments, the coveted Moonman is the reason why people show up and tune in. This year, there are 16 categories wherein some of the biggest music stars in the universe will compete for the coolest trophy in awards shows. Today, we take a look at the nominees in the Best Art Direction category.
The MTV Video Music Award for Best Art Direction might be the most esoteric of all the Moonmen handed out, if only because it’s so difficult to quantify what makes great art direction. It’s a measurement of overall excellent, with the most colorful, visually creative, aesthetically stunning clip usually taking the prize. That will be easy this time around, as the five videos nominated in this category all create incredibly deep worlds that feel completely lived-in and thoroughly thought out, whether they are based in relative reality (the abandoned streets of Los Angeles in 30 Seconds to Mars’ “Kings and Queens” ), highly stylized alternate worlds ( Beyon
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